Analytics Interpretation Guide

Purpose

Using analytics to improve content strategy.

Engagement Score Formula

How do we determine "Top Posts"?

Currently, the system uses a simple weighted sum:

Score = (Clicks * 1) + (Shares * 5)

Shares are weighted higher because they represent a stronger endorsement than a click.

Actionable Insights

| Observation | Diagnosis | Action |

|-------------|-----------|--------|

| High Clicks, Low Shares | Good title, weak content. | Improve article depth, add "Tweet this" quotes. |

| Low Clicks, High Shares | Bad title, amazing content. | Rewrite the headline (A/B test). |

| Low Clicks, Low Shares | Topic mismatch. | Review audience interests, check SEO keywords. |

Restore Defaults

Use the restore button to clear custom date filters and sort orders if the dashboard looks incorrect.