Newsletter Campaign SOP

Purpose

Creating and sending newsletter campaigns.

Keep your domain reputation high:

Authenticate: Ensure DKIM/SPF records are set up for your sending domain.

Avoid Triggers: Don't use all caps, excessive exclamation marks!!!, or words like "FREE", "CASH".

Unsubscribe: Link is automatically added. Never hide it.

Targeting the right users:

AND Condition: Role is CEO AND Industry is Tech. (Matches fewer people, highly specific).

OR Condition: Role is CEO OR Role is CTO. (Matches more people, broader).